vendredi 9 août 2013

Tesla Motors Changes The Way We Think Of Cars

By Justin Blike


The first fully electric sports car that Tesla launched as part of its large Tesla motor cars program was the Tesla Roadster. The Roadster was the first all electric vehicle that could be termed as highway capable. The Roadster was the first vehicle to use lithium-ion battery cells. Further, the Roadster could travel over 200 miles or 320 km per charge.

The Tesla motor cars have been well-accepted in the market. Marc Tarpenning and Martin Eberhand established Tesla motor cars in July 2003. Elon Musk joined the board of Tesla Motors in February 2004. Musk was planning to commercialize electrical vehicles even during his college days. He wanted to take the electric cars to the masses as an alternate to gas and fuel cars to ensure a cleaner environment.

Musk took a very active role in developing the first electric car for Tesla Motors and got himself deeply involved in the design of Tesla Roadster. Musk insisted that the Tesla motor cars should have carbon fiber bodies. He also concentrated on designing components suitable for the electric car, ranging from power electronics modules to headlamps, along with several styling cues.

The goal of Musk and Tesla Motors was to create affordable electric cars for mass markets to reduce fuel and gas consumption. When Musk completed the design of the Tesla Roadster in 2006, Mikhail Gorbachev presented the product design award of Golden Green 2006 to him. Musk was also instrumental in raising the necessary finance for Tesla motor cars production through several rounds of external finances.

The Department of Energy of United States approved a $465 million interest bearing loan to Tesla Motors in June 2009. This funding supported the engineering design and production of the Model S, the full sized luxury sedan, the pride of Tesla motor cars. The funding also helped Tesla Motors to develop powertrain technology, which it could sell to automakers developing electric vehicles.

This low interest rate loan to produce Tesla motor cars was not like the bailout programs that GM and Chrysler received. In May 2013, Tesla Motors completely repaid the U.S. government loan, the first car company to do so. Others like Ford, Fisker, and Nissan are yet to repay the loans they received under this program.




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