The Keys To Remember When Applying The Switch Auto Sales Tactics

By Walter Weir

During these days, customers are now embracing the new innovations located in the world of cars. Most of them are searching for the best automobiles with the latest models that would satisfy their transportation needs and preferences while others are entering the "switching" dealership. It actually concerns about the customers decisions about switching their decisions about purchasing a used car instead of the brand new one. According to the recent research, customers are fickle minded most especially when they are selecting from various options. With this amazing fact, the sales team could actually do something in order to convince them to purchase a used car rather than a brand new one. The "convincing power" of the sales team can be derived from the techniques and tactics specially designed for auto sales.

Finance Director and Automotive Sales Veteran Joe Mattina gives advice

When dealing with customers, you need to know them well. Knowing their personal backgrounds like name, address, and age just like signing up an autograph is not the main point here but asking his car preferences like model, brand, favorite color, type of payment methods and dealership should be your focus. When your client is a used buyer, take time to assess if he is still interested to purchase another one and apply some of your sales tactics but on the other hand, if your client is a solid buyer of new things, tactics may not be applicable. Good communication skills skills are needed and should be applied in this aspect.

After knowing the client's preferences, you may proceed to ask if he had credit problems. In this case, if your customer possesses a bad credit history, hassles on payments through credit cards are present. But instead of feeling depressed, try to introduce the used cars with low prices and same features with the brand new ones. For example, your client is looking for a Mazda features and he is short of budget, a two year old Ford Focus is the ultimate solution. Your client may immediately consider this option and who knows, he would purchase from a used department.

Sales managers are playing a vital role like their staffs and teams. Ion other auto shops, there are two managers who are leading their teams to promote and sell. They are located in the new and used department. In this case, conflicts between them are common but avoidable. Through good communication and proper recommendation, the sales would benefit the managers, customers, as well as the staffs of each department.

Apologizing is good but not necessary. When dealing to car switching, the sales managers and sales team should not apologize for offering the used cars but instead, thank the client for his time. Aside from this thing, the agent should not force the customer to buy and let him choose the type of car he desires. If there are any unclosed deals, you may ask the client's details and call him for any updates and recommendations. You need to give an ample time to your clients moist especially if they are not sure in switching.

About the Author:

With the advent of the internet and pricing tools like Google's free automobile product listing the car salesman job has changed. Dealers and consumers can find out what any car is selling for with the click of a mouse.