Car Reviews For Women Require A Different Touch
The change in our society today is drastic and has come in a variety of forms. Technology has changed the way that we live our lives. Food and biotech is changing the way that we eat and stay healthy. And the battle of the the sexes still rages on, yet at times it seems the women are winning. Even car reviews for women are appealing to manufacturers more today than ever before.
This is especially daunting for magazines and reviewers who write for car magazines. Advertising and marketing teams focused on automobiles have it especially hard when selling something to women. This is because the entire market is geared towards men. Even the design of the car is geared towards the male sex and there is no denying it.
And of course it would, the differences are stark enough to make a difference yet subtle enough to go both ways. Women are typically shorter so the steering wheel and seat and peddles might need a different design or height allowances. The attention to detail is considered to be a bit stronger so they might put a bit more effort into the interior design aspects.
Looking through the pictures and reading the reviews can give you a really good idea of what the car is like. How does it handle in a high speed turn, or what it does when braking quickly after cruising at 60 miles per hour. All of these things and more are usually the staples of what makes a good car review.
While those examples might be a bit extreme and drastically to the point, they work. On the other hand there is an opportunity to take a car or two that the manufacturer thinks will work well selling to females and start by focusing on that one as opposed to trying to sell a Ferrari to a group of females at a book club.
Nobody wants that to happen, especially after spending possibly millions on research and development and manufacturing and testing. Focus groups and test trials and a variety of other things that they do to try and figure out whether or not their multi-million dollar project will be a hit or a bust. Remember, there are millions at stake.
When the cars enter their final phases of testing and the reviews come out, the manufacturers pay very close attention to what the critics say. They do this not only because of the money they spent and the time and energy that went into various changes and alterations, but because the public will also listen to them.
Car reviews for women are out there, just not in enough numbers to be noticed. They do not appear in the main magazines nearly enough and when they do appear they are somewhat hidden behind the bigger and louder male focused articles and reviews. The money is out there and if they do not start seeing it yet, then the women will start to spend it elsewhere.
This is especially daunting for magazines and reviewers who write for car magazines. Advertising and marketing teams focused on automobiles have it especially hard when selling something to women. This is because the entire market is geared towards men. Even the design of the car is geared towards the male sex and there is no denying it.
And of course it would, the differences are stark enough to make a difference yet subtle enough to go both ways. Women are typically shorter so the steering wheel and seat and peddles might need a different design or height allowances. The attention to detail is considered to be a bit stronger so they might put a bit more effort into the interior design aspects.
Looking through the pictures and reading the reviews can give you a really good idea of what the car is like. How does it handle in a high speed turn, or what it does when braking quickly after cruising at 60 miles per hour. All of these things and more are usually the staples of what makes a good car review.
While those examples might be a bit extreme and drastically to the point, they work. On the other hand there is an opportunity to take a car or two that the manufacturer thinks will work well selling to females and start by focusing on that one as opposed to trying to sell a Ferrari to a group of females at a book club.
Nobody wants that to happen, especially after spending possibly millions on research and development and manufacturing and testing. Focus groups and test trials and a variety of other things that they do to try and figure out whether or not their multi-million dollar project will be a hit or a bust. Remember, there are millions at stake.
When the cars enter their final phases of testing and the reviews come out, the manufacturers pay very close attention to what the critics say. They do this not only because of the money they spent and the time and energy that went into various changes and alterations, but because the public will also listen to them.
Car reviews for women are out there, just not in enough numbers to be noticed. They do not appear in the main magazines nearly enough and when they do appear they are somewhat hidden behind the bigger and louder male focused articles and reviews. The money is out there and if they do not start seeing it yet, then the women will start to spend it elsewhere.
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publié par Unknown @ 14:43
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