dimanche 22 décembre 2013

Should I Have A Blog Before I Send A Car Sponsorship Proposal?

By Chris R


In today's information age a web page is as common as a business card. Look up any business entity, product, service, brand, etc. Everything has a webpage. If you are seeking suggestions about how to get sponsored so that you can get discounts and free parts for your race car you should certainly plan to have a website or blog too. And it should look professional. Fear not, it is not as hard as you might imagine. If you have some basic computer skills and are also familiar with using the world wide web, you should be able to launch a simple internet site - a blog is the perfect solution for this.

What exactly should you have posted on your blog? You are actually developing a profile site for your racing efforts to share with an audience - an audience that you will build up with time. Potential sponsors will head over to your blog to get an idea of whether or not they find value in sponsoring both you and your car. When these companies visit your website they should see content in the form of blog blog posts, pictures from the build and/or events you have been competing in, an "about us" page which talks about your racing plans and accomplishments, a "contact us" page, and lastly, a page displaying your current sponsor logos with links pointing to their sites.

The fastest and least complicated approach to build a professional looking blog is to choose a hosting provider which features Wordpress hosting and domain name registration together. Wordpress is considered the most common blogging platform in the world. You shouldn't be spending more than $8-10 per month for a blog site. A number of hosts make it very easy to set up a Wordpress blog - some in less than 5 minutes. And that means you can have a basic website up with photos and some event reports in no time .

And before you make the mistake of asking your nephew (or friend, co-worker, etc) who claims to have experience in web design to build a site for you, take a minute to learn how simple the process is. The beautiful thing about Wordpress that you may easily get a site created and change up the appearance of your blog with a few mouse clicks. No web design/development or programming knowledge is needed. All you have to do is read through the Wordpress Codex to become familiar with the administration of your Wordpress blog site. If you're a reader, pick up an instructional book on Amazon or your local book store - just make sure the book is current and the material is relevant to recent versions of the Wordpress script.

Yes, sponsors will certainly expect you to have some sort of website, preferably a blog which will be kept up to date with all of your event participation. Now that you know how painless and inexpensive it is to create a blog there isn't anything preventing you from starting your own and building up an online racing profile which sponsors will look over to identify if you are worthy of sponsorship.




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