mercredi 5 novembre 2014

Car Selling Could Be Fun

By Patricia Anderson


The job of a sales representative is normally mistaken as dull and boring. The reality is that these are the people who are keeping the automotive industry alive. Every time a new automotive model is introduced to the public the sales representative is tasked with the job to sell it.

Automobiles are major long-term investments that are quite expensive, which is why customers do take their time when it comes to choosing their car.

These people normally look at conformability, safety, and fuel efficiency. If the car dealership can offer a car that has all 3 features then the sales representative only needs to make the right moves to close the deal with a satisfied customer.

On the other hand, this job is challenging and takes time and practice to build rapport with the customer. Not everybody is good at selling cars and if one has the talent for it then there is no reason for them to not give it a go.

When a potential customer enters the dealership, the representative knows that the person is interested in buying a car. It is time to get to the point after the initial pleasantries are done with.

* Will it be for personal or family use? Does the customer have any model in mind?

* Does the potential car owner do a lot of work or carry a lot of things?

* How much is the customer willing to spend?

* Do they want certain safety features in the car?

* What car color do they want?

After obtaining a few important details, the representative can narrow down the models that the customer can choose from. The important details include fuel consumption for highway and city driving, safety features, and other included amenities.

The sales representative usually allows the customer to get into the drivers' seat to get a feel of the car interior. The customer, along with the sales representative, can also test drive the car to have a feel of its road performance.

There are, of course, some lean days and months in the business. It is during these lean months that the management of the car dealership comes up with enticing promotional offers to draw in potential customers.

A low payment or zero interest plans could be on offer. Some dealerships sometimes offer easy payment terms in addition to low down payments to make it more affordable for the customer.

Most customers are concerned about the vehicle's warranty. In case anything happens, what is covered by the warranty?

The sales representative can explain all the relevant details when it comes to the warranty coverage. A service contract is also offered in case there are some things that are not included.

The service contract may require an additional fee from the customer; however, if a sales representative is honest and friendly then the car is really as good as sold.

Sales representatives are accustomed to customers taking a day or even a week to make the final decision of purchasing a car. Good sales representatives know when to give the customer a slight nudge towards purchasing a car without the customer realizing it.

The car industry does make money by being able to sell cars, which is accomplished by having sales representatives that are well-trained on the sales floor.

One great thing about working as a car sales representative is there is an additional commission for every car sold in addition to the regular basic pay. Doesn't this make car selling the best in the car industry?

Now, the second most common way that cars are sold is through private sales. Perhaps you are looking at selling your own car. The best way to begin when first planning to sell a car privately is to know the market--to be armed with enough information. This can be done by simply determining how much your old car is worth.

Try to determine the answers to these important questions: What kind of buyer is most likely to be interested in this kind of car? Is it a popular commodity? Is it likely to receive multiple offers? Is the car going to be easy to sell? In order to answer these questions with accurate results, the first step should be to check some car ads online.

Once you have your questions answered, the second most important thing should be turning your attention to the appearance of the car or truck. Be sure to have it professionally detailed, or save money and do it yourself. Clean the trunk if it has one, the engine compartment to a decent degree, then get out your car wash buckets, soap, and a good microfiber drying towel. Carefully wash and dry the vehicle, then turn your efforts to the interior, especially the driver's seat area and dashboard. Take your time detailing the interior, and clean any soil off the steering wheel. Finally, you are ready to post your ad online or in a local newspaper publication, and get ready to sell your old jalopy!




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