Suzuki Slumps In US Industry
Suzuki's consumer satisfaction data from J.D. Power and Associates is no longer forthcoming, which specialists believe is a bad sign for the automaker's future in the U.S. market. Sales across the industry have been up 13 percent in the first quarter, yet Suzuki has dropped by 2 percent over that time period. This has led Suzuki to cut its marketing on social networking and television, and to close several United States dealerships.
Marketing not on the top of the list
Compared to its competition, Suzuki is not promoting at all; in fact, many people feel like the automaker has dropped off the face of the earth. In 2009, the business stopped airing national television commercials, and the business does not currently even have a product planning and marketing executive. The former executive, Steve Younan, left the company in January and a replacement does not seem likely any time soon. Suzuki did not show up at the Detroit or Los Angeles auto shows, and the company has stopped doing anything with social media during the last couple of months.
Another sign of trouble for Suzuki came in January, when the automaker stopped receiving customer satisfaction reports from J.D. Power and Associates. Automakers use the data compiled by J.D. Power to track dealership performance. A memorandum from Suzuki indicated that the automaker will seek a different vendor to provide this data, notes Automotive News. The position has reportedly not been filled yet.
Rating Suzuki dealerships
In 2011, American Suzuki dropped 32 dealership franchises from its roster, approximately 12 percent of its U.S. total. The number of Suzuki dealerships has continued to drop each year since 2005, note several sources.
Suzuki continues to get rid of programs, and Suzuki car dealerships end up losing a lot during the process.
Possible good thing
Kay, who currently owns Ford, Chevrolet, Buick-GMC, Honda and Nissan Motors dealerships west of Chicago, blamed Suzuki's sales troubles on poor consumer awareness.
James Morrell, owner of Advantage Suzuki in Albany, N.Y., and chairman of the Suzuki Dealer Advisory Board, points out that from a large corporate standpoint, cutting the number of United States dealerships really had a silver lining.
Marketing not on the top of the list
Compared to its competition, Suzuki is not promoting at all; in fact, many people feel like the automaker has dropped off the face of the earth. In 2009, the business stopped airing national television commercials, and the business does not currently even have a product planning and marketing executive. The former executive, Steve Younan, left the company in January and a replacement does not seem likely any time soon. Suzuki did not show up at the Detroit or Los Angeles auto shows, and the company has stopped doing anything with social media during the last couple of months.
Another sign of trouble for Suzuki came in January, when the automaker stopped receiving customer satisfaction reports from J.D. Power and Associates. Automakers use the data compiled by J.D. Power to track dealership performance. A memorandum from Suzuki indicated that the automaker will seek a different vendor to provide this data, notes Automotive News. The position has reportedly not been filled yet.
Rating Suzuki dealerships
In 2011, American Suzuki dropped 32 dealership franchises from its roster, approximately 12 percent of its U.S. total. The number of Suzuki dealerships has continued to drop each year since 2005, note several sources.
Suzuki continues to get rid of programs, and Suzuki car dealerships end up losing a lot during the process.
Possible good thing
Kay, who currently owns Ford, Chevrolet, Buick-GMC, Honda and Nissan Motors dealerships west of Chicago, blamed Suzuki's sales troubles on poor consumer awareness.
James Morrell, owner of Advantage Suzuki in Albany, N.Y., and chairman of the Suzuki Dealer Advisory Board, points out that from a large corporate standpoint, cutting the number of United States dealerships really had a silver lining.
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publié par Unknown @ 13:05
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