lundi 22 février 2016

Why Print Advertising, Car Wraps Included, Is Important

By Jennifer Marie Anderson


It's easy to imagine that a majority of marketing done, in this day and age, falls under the digital umbrella. However, it's just as important to consider print advertising, with car wraps being just one of the many examples to note. You should be able to recognize this form of advertising, not to mention the number of other methods included. For those who are curious to know more, here is why print might be more important than you think.

One of the reasons why print advertising matters, according to companies like JMR Graphics, is that it is easily recognizable. All you have to do is look at car wraps, which are designed to bring attention to a particular product or service. Given their uniqueness, seeing as how not all vehicles are wrapped with these graphics, it's easy to imagine why people would be focused on them. If only for a moment, this level of attention has value.

Another reason why print advertising is so important has to do with how many platforms can be covered. Even though magazines are slowly but surely going digital, the fact that people can pick up a publication while waiting on a checkout line matters from a marketing standpoint. It's able to draw in people on a casual basis, which can be said about traditional newsprint as well. What about posters, which can be plastered anywhere? These are just a few examples of the platforms mentioned earlier.

What about the idea of digital media working hand-in-hand with print? For example, if you are familiar with magazines, you probably already know that a number of publications have digital alternatives, designed for those who primarily use smartphones, tablets, and the like. While this is just one example, it's a common one that Long Island SEO companies have seen time and time again. Who's to say that you can't incorporate a similar strategy?

Anyone who is involved in print advertising can tell you that it can yield tremendous possibilities, provided it's in the right hands. There exist several platforms that can work to your benefit, with car wraps being one of the most striking examples. Maybe you want to focus solely on visual media, but print might prove to be useful as well. By focusing on your specific needs, you'll get more out of print than most others would.




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