mardi 24 décembre 2013

The Chevolet Division Of Gms' Famed Trademark

By Adolphe R. Tadoule


Chevrolet is one of the most successful brands of automobile for almost 100 years. It gained lots of praises because of its amazing designs and recognize bowties. According to the reports and sales of Chevrolet, the pioneer brand will produce 25 new vehicles in 2013 and develop a stamp that symbols Chevy automobile around the world.

Bowties are changed and improved as the demands of Chevrolets automobile increased over its 100 years in industry and sales. Back to chronological dates and orders of Chevrolet's bowties, there were few enhancements that these pioneers did in order to market their future brands to buyers. The history of bowties was started in 1913 when the co-founder of Chevrolet Company anchored the first design in 1914 while 1936 trucks received the improved bowtie. In 1947, the newer version of bowtie appeared on the next best cars under Chevrolet: the Fleetline, Fleetmaster and Stylemaster cars. On the other hand, engravings of latest design were observed in the 1955 Chevrolet Bel Air, 210,150 and Nomad models. The 1969 Camaro and 1979 Impala models got the designs from the time of their invention.

The discovery of the original logo gained lots of intrigues that no one has answered until in our present time. According to stories, Durant got the logo idea from a wallpaper design in Parisian hotel while having a vacation in Hot Springs, Va. However, his widow, Catherine, once commented that the bowtie design originated from one of the newspapers in their hotel. Her husband noted a different design from this source and decided to use this as a very good emblem for the Chevrolet. On the other hand, his daughter once wrote in her 1929 book, "My Father, Durant sometimes doodle nameplate designs on pieces of paper at the dinner table." This statement might provide us inconsistencies of information.

Though histories and explanations of the Chevrolet's bowtie were not addressed, the sales and marketing strategies of the company were truly amazing. To give us proof, the Chevrolet Company has provided a sum total of sales from 140 countries around the world such as the sales of Chevrolet car, crossover or truck in every 6.39 seconds, the release of 215 million Chevrolets over the last century and the record of 2.5 million automobiles released in the first six months of the previous year.

The ironic logo of 1913 was considered as the most precious and mysterious among the latter designs in the succeeding years. The first use of Chevrolet bowtie was noted in the October edition of the Washington post with the words "Look for this nameplate" above the ironic symbol. Founded in 1911, this automobile brand gained lots of praises, recommendations and feedback from the previous buyers. Annual sales of almost five million trucks and cars in the world was also noted.




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