vendredi 21 novembre 2014

Truck Wraps & The Potential Inclusion Of QR Codes

By Paula Hess


I'd like to think that we are living in the age of smartphones. They are viewed, by many, as mini-computers and the various functions they possess only help to illustrate this point that much more. One of the defining traits of mobile technology, in my view, is QR codes and you can be certain that they have a tremendous degree of effectiveness associated with them. When it comes to such codes, though, the question must be asked, "Can they be integrated into truck wraps?"

QR codes, as you can probably imagine, are quite common in this day and age. Also known as Quick Response codes, these were originally used in order to bolster the automotive world in Japan but have since grown in order to include a number of other industries. In this day and age, they are most commonly used for the purpose of leading individuals to certain websites. Each of these codes are made differently, even though they may appear similar on the surface.

QR codes are especially useful when given the fact that most people are not very patient. They want to be able to arrive at where they must be at a given time, which is practically impossible when they are tasked with sifting through various sites on Google's search engine. QR codes, on the other hand, can bring users to the sites they require almost instantly. This is especially helpful for smaller companies which, admittedly, have not been able to make their mark on the Internet yet.

Of course, you have to keep in mind that these have to possess certain levels of quality if they are to be integrated into truck wraps. For example, smartphones have to pick up on the clearest images possible, which is where the printing capabilities of companies like JMR Graphics can come into effect. It's also worth noting that they must not possess broken links. If these codes lead to pages which do not exist, you can be certain that the codes in question will be utterly useless.

As you can see, QR codes have their advantages and very few will be able to overlook them. However, it's important to keep in mind that these must be integrated with the utmost effectiveness intact. As stated earlier, this can come in various forms, whether it's a matter of proper link direction or what have you. If these are taken into account, though, there is no doubt that QR codes will be able to hold their own and, potentially, become part of truck wraps in the future.




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